Date:
Guide to Social Media Marketing Strategy for Small Retailers
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it…
Date:
All Brands Are Media: The Biggest Lie the Marketing Industry Has Ever Told
One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content…
Date:
The 5 Step Marketing Research Process
Did you know that since marketing research can get expensive it is one of the first things people cut from their marketing…
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Why Creating Epic Content May Not Do You Any Good
Are you creating epic content? If you are, how do you know? And if you aren’t, why? What does EPIC content even…
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The Power of Target Marketing: Acquisition vs. Retention
We’ve all been there: your sales team needs the net-new logos to meet their growth goals, but for one reason or another,…
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The New “Liquid” Model for Content Marketing Strategy
I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of…
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