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CMOs Buy Into Content Marketing
If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well beyond setting…
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Modern Marketing – How Can We Do It Better?
It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes…
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Is Your Marketing Style Compatible With Your Customers?
I had always thought that every person had their own leadership style — some are micromanagers, for example, while others are passionate…
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Critical Email Marketing Dos And Don’ts For Professional Services
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However,…
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Marketing Performance Glossary: ROI
The most successful marketing teams share a common language to describe marketing performance management. This common language serves as the foundation of…
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Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 1 of 2)
Recent data indicates many marketers are dissatisfied with content marketing. Content can be one of the most powerful ways to engage with…
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