Resource Center
Mobile
Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016,…
The Benefits Of Enhancing Usability On Your Mobile App
Consider your proposition and level of competition A measure of how competitive the app marketplace is can be seen from the caption…
10 Mind Boggling Stats About Mobile Ecommerce (Infographic)
Undoubtedly, mobile has been a tremendous digital force in this modern world in terms of communication and looking for information from the…
5 Factors to Estimate How Much Your Mobile App Idea Will Cost
Over the past six years, Applico has built over 300 apps, and I’ve learned a lot about how to find the perfect…
9 Ways to Use Mobile Devices for Business
My friends and colleagues sometimes tease me about how joined-at-the-hand my smartphone and I are—and don’t even get me started on how…
Content Strategies in 2015: Make it Visual, Make it Mobile
One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these…
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