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Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016,…
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The Benefits Of Enhancing Usability On Your Mobile App
Consider your proposition and level of competition A measure of how competitive the app marketplace is can be seen from the caption…
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10 Mind Boggling Stats About Mobile Ecommerce (Infographic)
Undoubtedly, mobile has been a tremendous digital force in this modern world in terms of communication and looking for information from the…
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5 Factors to Estimate How Much Your Mobile App Idea Will Cost
Over the past six years, Applico has built over 300 apps, and I’ve learned a lot about how to find the perfect…
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9 Ways to Use Mobile Devices for Business
My friends and colleagues sometimes tease me about how joined-at-the-hand my smartphone and I are—and don’t even get me started on how…
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Content Strategies in 2015: Make it Visual, Make it Mobile
One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these…
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