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A Good Brand is that of a “Solid Citizen”
Having upright character is entirely self-serving: You feel good about yourself and you sleep soundly. You don’t fear how your actions will…

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How to Make Your Brand’s Voice and Tone Pitch-Perfect
James Earl Jones. Julia Child. Ella Fitzgerald. Elmo. Some people have an unforgettable voice. It’s as smooth as velvet or as bubbly…

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Building a Loyal Brand and Community with Death to the Stock Photo
The d.science Podcast: EPISODE 01 Welcome to the first episode of the d.science podcast! We have a video excerpt below, and the…

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Socially-Responsive Brands Get 4x Engagement [Infographic]
If you have a burning question for a company, don’t go to Twitter. Go to Facebook, where odds are three out of…











