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Brands Must Cater More to Global Shopping Behaviors
When running a global business, how do you ensure that your organization is capable of understanding and distinguishing the differences in worldwide…
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Millennials Can Be More Loyal Than Other Age Cohorts — But Only If Brands Deliver On Emotional Values & Expectations
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned…
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The Misunderstood Case of “Brand Voice” in Social Media
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to…
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Apple Watch Apps Help Brands Serve as Coaches and Concierges
The nascent wearables category is giving brands opportunity to morph into coaches and concierges. Coaches are brands like Nike and healthcare firms…
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How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on…
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3 Proven Ways Your Brand Can Use Customer Photos
At Pixlee, it’s our job to help brands improve their marketing with user-generated content (UGC). We’ve worked with 200+ brands to collect and…
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