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In Transition: So What’s Your Brand?
More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate…
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You Are Your Best Asset: The Importance of a Personal Brand on Social Media
A 2014 CareerBuilder study showed that forty-three percent of recruiters are now researching candidates on social media, and that forty-five percent use…
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Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads
When people talk about using social media for business, building brand awareness is often at the forefront of the conversation. Social networks…
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Make Customers Fall in Love With Your Brand
Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands need…
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From Apple to SoulCycle: Here’s How Cult Brands Breed Loyalty and Fanaticism
The best brands, like cults, inspire consumers to act irrationally. Basking in the marketing glow of companies like Apple, Harley-Davidson, Lululemon and…
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Water brand turns old couches into custom running shoes
Add / Remove We’ve seen countless initiatives designed to encourage exercise — through either rewards or punishments — and now French bottled…
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