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Hero or Outlaw? How to Use Archetypes in Marketing Your Brand
If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line. Archetypes are an ideal model of a…
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Clear Writing Becomes Part of Your Personal Brand
Clear writing comes from clear thinking. Whether writing an email, a proposal, an article, here’s a simple 4-step test to ask yourself.…
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How to Use Email Marketing to Build Brand Awareness
You know building awareness for your business is important. But how do you stand out and actually get the attention you need…
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Why Your Firm Should Have Brand Standards
Brand standards are a set of guidelines that provides the colors, graphics, logo specs and fonts that comprise your brand. They’re the…
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15 Reasons Your Employees Should (or Shouldn’t) Rep Your Brand on Social Media
Do you expect employees to help support your company brand on social media? Why or why not? The following answers are provided…
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Social Selling Strategies for Personal Brands
When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for…
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