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What Brands Need to Do to Beat the ‘Cheap’ Perception
Whether customers perceive a product as “cheap” or “affordable” is crucial to its success in the marketplace. But if companies think they…
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CX Matters – 5 Ways It Can Increase (or Decrease) Revenue, Client Retention or Brand Image
Many companies claim to offer outstanding products and services, however, the client’s perception is the ultimate truth. By 2020, Customer Experience (CX)…
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What Carousel Ads On Instagram Mean To Brands
Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen…
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4 Employer Brands That Get Social Media Marketing
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I…
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Actually, Facebook Isn’t Failing Brands and Marketers
On October 28, 2013, Forrester analyst Nate Elliott wrote, “Facebook is failing marketers.” The open letter, addressed to Mark Zuckerberg, lamented brands’…
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When It’s Time to Break Up With Your Brand Image
Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its…
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