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The Desecration of a Brand… or Marketing Genius?
A few days ago, my wife shared with me a new Disney experience that she found information about. It was a Star…
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Convert Social Media Leads into Sales for Your Personal Brand
In the era of online networking it is important to make meaningful connections to make your personal brand stand out. In order…
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8 Rules To Align Your Website With Your Brand Platform
Now that your company has an established brand platform guiding all of your branding and marketing decisions, you may have noticed how…
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Using Instagram to Market Your Brand at Your Next Trade Show
Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would…
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Why Customer Experience is Better Than “Brand”
I’ve written about the relationship between customer experience and brand before, but I think it’s an important topic to think about. Especially…
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Get the Attraction Magnet Working for Your Personal Brand
Building a great relationship between your personal brand and your customers often comes with a path of least resistance, especially when trust…
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