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Social News: Facebook Puts an End to Organic Reach for Brand Pages
The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand…
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The Winners And Losers On Social: The Importance Of Brand Identity
Social media blunders occur in the public domain, and are therefore highly visible. As companies such as CelebBoutique and McDonald’s know, a…
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Iconic Teen Makeup Brand Bonne Bell Is No More
If not for Bonne Bell, we might still be stuck coating our lips in dull, flavorless wax, not sensually slathering them in…
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Winning the Big Game: How B2B Brands Can Capitalize on the Super Bowl
Communications professionals typically see the Super Bowl as a time for business-to-consumer (B2C) marketers to capitalize on the benefits of that coveted conversation, but…
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3 Secrets of Building a Personal Brand From a Marketing Master
There are a lot of people out there that claim to be branding experts, but very few that have done it as…
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Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
The Year of the Story: That is the label that has been given to 2014 and, with content marketing becoming one of…
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