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Bagging a Winner: How These Brands Took it to the Next Level with Social Media
The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential customers was…
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Instagram: Visual Storytelling For Your Brand
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It…
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3 Website Brand Identity Considerations You Might Have Overlooked
For most people, your website represents a primary interface to your company – a single source for all of the information that…
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What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
Bayard Winthrop made a big bet with a small idea a few years ago. When the San Francisco-based entrepreneur set out to…
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6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are…
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Co-Marketing: Big Brands Share Lessons Small Business Can Use
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now…
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