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Platform Sprawl: Growing Issue for Brand Publishers
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has…
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What Tweets In Google Search Means For Your Brand
Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed…
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Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and…
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The Personal Brand Mistakes No One Shares You’re Making
Professionals—and people in general— avoid confrontation like the plague. We live in a society that accepts, and even encourages, small social lies.…
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Who Gets The Byline? How Brands Should Navigate Content Authorship
New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age…
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How Did Financial Service Brands Fare at Super Bowl XLIX?
There’s been no shortage of Monday morning quarterbacking after this year’s Super Bowl. I mean, come on Pete Carroll… just have Wilson…
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