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Get the Most out of Your PPC Landing Pages
A landing page is any web page you land on online. At least, technically speaking. But in digital marketing, it means something…
The New Google Logo: It’s an Alphabet Soup of Opinion
Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so…
The States That Have Changed Political Parties The Most
As the 2016 presidential election ramps up, candidates are paying extra attention to the all-important swing states. These states, like Ohio, Florida…
Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If…
Content Marketing Field of Dreams
As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows…
Using Bounce Rate To Improve Your Site [Infographic]
We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like…
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