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Get the Most out of Your PPC Landing Pages
A landing page is any web page you land on online. At least, technically speaking. But in digital marketing, it means something…
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The New Google Logo: It’s an Alphabet Soup of Opinion
Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so…
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The States That Have Changed Political Parties The Most
As the 2016 presidential election ramps up, candidates are paying extra attention to the all-important swing states. These states, like Ohio, Florida…
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Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If…
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Content Marketing Field of Dreams
As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows…
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Using Bounce Rate To Improve Your Site [Infographic]
We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like…
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