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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative
I am in the process of reading Edward Slingerland’s book: Trying Not To Try. The following passage got my attention: Now, imagine…
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How to Market Your Book Yourself the Right Way
Start Marketing First This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with…
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5 Lessons in Content from Back to the Future 2
It’s 2015, the year of Marty McFly’s fateful leap into the future. And while hoverboards and trash-powered cars may still be a ways…
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The Future Of Content Marketing Looks Like This
Here’s the thing about the future: it’s a lot closer than you think. This statement rings even truer at the end of…
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What Are You Willing to Give Up to Get Innovation?
Most descriptions of innovation end up in overreaching hyperbole: groundbreaking, disruptive, radical. This shouldn’t surprise anyone because innovation is basically a type…
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7 Essential Elements That Every Call-to-Action Needs
In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To…
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