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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative
I am in the process of reading Edward Slingerland’s book: Trying Not To Try. The following passage got my attention: Now, imagine…
How to Market Your Book Yourself the Right Way
Start Marketing First This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with…
5 Lessons in Content from Back to the Future 2
It’s 2015, the year of Marty McFly’s fateful leap into the future. And while hoverboards and trash-powered cars may still be a ways…
The Future Of Content Marketing Looks Like This
Here’s the thing about the future: it’s a lot closer than you think. This statement rings even truer at the end of…
What Are You Willing to Give Up to Get Innovation?
Most descriptions of innovation end up in overreaching hyperbole: groundbreaking, disruptive, radical. This shouldn’t surprise anyone because innovation is basically a type…
7 Essential Elements That Every Call-to-Action Needs
In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To…
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