Date:
Why It’s Smart to Treat Your Employees Like Your Best Customers
Successful companies realize that employees are their most important asset. Customers might be the reason the lights stay on, but those customers…
Date:
Why You Shouldn’t Be Content Marketing, Seriously
I had a call the other day with someone who found me on SoHelpful and wanted to talk to me about his…
Date:
Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product…
Date:
Configure / Price / Quote: Better, Faster Sales Deals Enabled
For as long as any of us can remember, salespeople have been handed scripts, talking points, and decision trees designed to guide…
Date:
5 Low-Cost Tools That Make Content Creation Easier
Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came…
Date:
Rethinking Referral Marketing: Understand Your Target Audience
Once your firm has assessed its referral marketing strategy as it exists today, it’s time to turn your attention to understanding your…
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