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How to Increase Marketing Reach: Activate Your Advocates Now!
Organizations long for brand advocates. Advocates love their products, provide valuable feedback, and want to spread the news about their favorite company…
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The Secret to High Rate of Customer Retention
It took me a few years to realize that happiness is based on one’s ability to manage expectations. We experience happiness when…
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Bon Appétit: Serving Up Social Customer Service
How did you decide what you were going to eat for lunch today? Maybe you’re feeling health conscious, and you made your…
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What To Do When Your Content Bombs
“My entire goal is to give more valuable, helpful, and remarkable content.” Ann Handley Like Marketing Profs Chief Content Officer Ann Handley,…
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Getting Sales Coaching Right – Don’t Do Too Little, Too Late
Sales Coaching Sales leadership talks about it all the time. Sales consultants advocate it and sales managers say they would like to…
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What Is The Impact Of Social Media On PR?
In a recent study done by ING, it was reported that 81% of PR professionals feel they can no longer do their…
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