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How to Increase Marketing Reach: Activate Your Advocates Now!
Organizations long for brand advocates. Advocates love their products, provide valuable feedback, and want to spread the news about their favorite company…
The Secret to High Rate of Customer Retention
It took me a few years to realize that happiness is based on one’s ability to manage expectations. We experience happiness when…
Bon Appétit: Serving Up Social Customer Service
How did you decide what you were going to eat for lunch today? Maybe you’re feeling health conscious, and you made your…
What To Do When Your Content Bombs
“My entire goal is to give more valuable, helpful, and remarkable content.” Ann Handley Like Marketing Profs Chief Content Officer Ann Handley,…
Getting Sales Coaching Right – Don’t Do Too Little, Too Late
Sales Coaching Sales leadership talks about it all the time. Sales consultants advocate it and sales managers say they would like to…
What Is The Impact Of Social Media On PR?
In a recent study done by ING, it was reported that 81% of PR professionals feel they can no longer do their…
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