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5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment
Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the…
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Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your…
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You Are Your Best Asset: The Importance of a Personal Brand on Social Media
A 2014 CareerBuilder study showed that forty-three percent of recruiters are now researching candidates on social media, and that forty-five percent use…
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Why Google+ Didn’t Work
Earlier this week, Bradley Horowitz, one of Google+’s key architects and a Google VP, announced that he has been appointed as head…
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How Social Media is Like Cooking
I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I…
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How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help…
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