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How Do B2B Marketers Segment Content?
Marketers…listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored…
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The Emotional Factors That Drive the Buying Behavior of Affluent Customers
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your…
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Big Data, House of Cards & The Future of Content
So, you’re a Netflix user and a House of Cards fan? Then some experts would say, “Of course. You never had a…
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How to Remain Customer First in the Digital Age
We’re playing in a direct-to-consumer world. For one, ecommerce, wherein consumer goods are packaged, bundled, custom-made, and sold online has changed the…
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Vince Vaughn and the stock photos you will soon see everywhere
Looks just like a standard stock photo, doesn’t it? The slightly concerned applause in the conference room at the end of an…
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Should You Avoid or Embrace the Job Hopper?
Job hoppers are becoming more readily accepted in today’s workforce. A CareerBuilder survey of 2,138 hiring managers and HR professionals, conducted last…
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