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Is Your Client an Idiot?
Short answer: Yes. Long answer: Probably. I don’t know if the heat is getting to people or what, but lately I’ve been…
How Community Managers Create Brand Romance
Dare I bring up the fact that Valentine’s Day is this weekend? Oh sure, why not?! Regardless of whether you choose to…
Review Your Content Marketing Mission With Your Corporate Stakeholders
This may seem like a self-explanatory statement, make sure your stakeholders know what your content mission is, but I am surprised by…
How Will Microsoft’s HoloLens Create a New Dimension of Customer Experience?
Microsoft’s HoloLens is a breakthrough device. Technology that seemed impossible a few short days ago, is now becoming a reality that we…
Your Customer’s Buying Process Doesn’t Have to Be a Mystery
It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the way your…
3 Key Digital Marketing Trends In 2015
For a digital marketer, every day can be a game changer, as new developments in technology keep pushing the limits on how…
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