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3 Ways Customer Experience Marketing Will Evolve
Until recently, no one talked about “customer experience marketing.” Today, it’s a bit more common among analysts and vendors, but it remains…

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Why Price Alone Won’t Get Your Customers to Remain Loyal; It’s Sourcing & Services That Matter
Price wars are a challenge to marketers, whether they are working on the retailer’s or the manufacturer’s side. Discounts seem to have become more…

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YEC Member Spotlight: Adam Keune, Co-Founder/Chief Marketing Officer of Higher Learning Technologies (HLT)
Adam Keune is the Co-Founder and Chief Marketing Officer at Higher Learning Technologies (HLT). The company creates mobile test prep apps for students to…

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Smart device tells waiting staff when to serve customers
Add / Remove Good service can make or break a dining experience and restauranteurs rely heavily on their waiting staff to represent…









