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How to Screw Up in Content Marketing
Content marketing is all the rage these days, with new buzz words being created left and right. “Outbound” marketers are out, “inbound”…
Why Content Is More Persuasive Than Salespeople
You can’t sell if you can’t persuade. We all know that. But what many sales people haven’t figured out yet is that…
HelloInterview: Meet Claudio Boguma – Graphic Designer, Cosplayer, and Pinterest Influencer from Brazil!
Meet HelloSociety Pinterest Influencer Claudio Boguma from São Paulo, Brazil. Claudio is a graphic designer who’s passionate about movies and comic books…
How To Bolster Credibility In Content Marketing
Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As…
The Recruiter-Job Seeker Disconnect You Can’t Afford to Ignore
Sometimes, recruiters and job seekers don’t see eye to eye – and not just on what constitutes business casual. In recent years…
How Customer Experience Depends On Listening And Responding
I was at a conference once, riding a loud charter bus toward a free dinner. I was sitting next to a friend…
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