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Co-Marketing: Big Brands Share Lessons Small Business Can Use
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now…
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4 Tips to Make Sure Your Content Isn’t Fluff
Content creation is now a mainstream PR tactic, as it should be. Content is a necessary part of a communication and PR…
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Use Youtube to be found: A Business Rockstars Minute
Ken Rutkowski has some solid advice for you in this Business Rockstars Minute: Get on Youtube. Why? Youtube is actually the second…
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FTC Cracks Down on Social Media Deceptive Advertising
Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement…
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4 Steps to Choosing Marketing-Automation Software That Actually Works
In football, the playbook is sacred. It contains a wealth of knowledge that guides a player’s every move on the field. When…
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Is Recruiting Sales Employees From Your Competitors Sound HR?
With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This…
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