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Co-Marketing: Big Brands Share Lessons Small Business Can Use
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now…
4 Tips to Make Sure Your Content Isn’t Fluff
Content creation is now a mainstream PR tactic, as it should be. Content is a necessary part of a communication and PR…
Use Youtube to be found: A Business Rockstars Minute
Ken Rutkowski has some solid advice for you in this Business Rockstars Minute: Get on Youtube. Why? Youtube is actually the second…
FTC Cracks Down on Social Media Deceptive Advertising
Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement…
4 Steps to Choosing Marketing-Automation Software That Actually Works
In football, the playbook is sacred. It contains a wealth of knowledge that guides a player’s every move on the field. When…
Is Recruiting Sales Employees From Your Competitors Sound HR?
With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This…
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