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How to Use Emotional Marketing to Build Outstanding Campaigns
If you’ve ever seen the Sarah Mclachlan commercial for the ASCPCA where her song ‘Arms of an Angel’ plays while animals lovers,…
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Why You Need to Focus on Focus in Your Marketing Plan
Focus – it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York…
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How Bobby Flay Used Content Marketing To Build His Business Empire
I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he…
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5 Ideas to Discover Your Marketing Niche
A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web.…
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How to Use LinkedIn Analytics to Boost Your Marketing Efforts
In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you…
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Game On: 5 Ways to Win the Iron Throne of Content
For those of us counting down the minutes until Game of Thrones graces our screens once more (like OneSpot team member Jack…
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