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Hero or Outlaw? How to Use Archetypes in Marketing Your Brand
If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line. Archetypes are an ideal model of a…
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75 Email Newsletter Content Topics You Can Use ASAP
Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns…
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Measuring Content Marketing’s ROI Through Marketing Attribution
The creation of thought leadership content in the form of white papers, bylined articles, newsletters, blogs, webinars, podcasts, videos, etc., has long…
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It Takes a Motley Crew to Make a Marketing Automation Team
The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to…
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3 Ideas for Awesome Product Marketing Content
Product marketing is a tough job. You need to distill everything your company does into a clear value proposition, and the messaging…
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The Secret to Successful Marketing – Make People Care
This might be a short blog post but I hope it will have enough impact to make you care about email marketing.…
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