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Mobile Marketing Strategy for Local Business
Today’s consumers spend about 60% of all digital media time on mobile devices with small screens. Does your business have a mobile…
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Allocating Time and Resources in Social Media Marketing
“The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least,…
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Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication
The way to start marketing to us is to stop Think you know Millennials? Think again. Everyone thinks they have their fingers…
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Why the Future of Content Marketing Isn’t Just Marketing Content
Here’s an important observation, though it might not seem like one at face value: Most organizations see content marketing as a marketing…
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What Makes a Good Marketing Report?
At the end of every month, Ironistic puts together a monthly marketing, SEO, and web report for each client detailing what we…
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An Explanation of Channel-Based Content Personalization
In the previous blog, we defined what content personalization is and why it matters. However, if you missed that post, personalization is…
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