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Using Interactive Content Data In Marketing Automation
The deep data that comes from the digital dialogue with interactive content is incredible. Really, that’s not hyperbole. It’s mind-blowing, market-making, sales-empowering go-go…
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4 Marketing Analytics Tools That Are Shaping the Industry
Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts…
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3 Event Marketing Lessons From Superbowl XLIX
While most people tune into the big Superbowl game to watch two teams compete for the ultimate trophy in football, nerds like…
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Social Media Marketing: Try Stuff. Test. Repeat.
Ask any good marketer about their top five most critical best practices for any marketing program. Chances are most of them will…
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How to Get Your Customers to Create Content and Social Media Updates for You
“You need a Facebook strategy!” “Are you on Twitter yet?” “A blog can be a really helpful way to get your name…
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5 Effective (But Underused) Facebook Marketing Tactics
Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth…
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