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3 Secrets of Building a Personal Brand From a Marketing Master
There are a lot of people out there that claim to be branding experts, but very few that have done it as…
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Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
The Year of the Story: That is the label that has been given to 2014 and, with content marketing becoming one of…
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What Could Go Wrong? Protect Yourself From Marketing Risk
You have built your marketing plan, started your execution, and are ready to launch. Your team is excited. Will you succeed? The…
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How ‘Micro Marketing’ Can Create Macro Results for Your Brand
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.…
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Marketing Performance Glossary: Investments
It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves…
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What We Learned About Email Marketing From The #BlizzardOf2015
#Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So,…
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