
Date:
5 Core KPIs Every Content Marketer Should Know
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition…

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Brands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me…

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Unconventional Wisdom – Crazy Marketing Campaigns That Actually Worked
We live in an age of information overload. Consumers are soaking up social media posts, articles, how-to videos, and pop ups at…

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Content Marketing Buyer Personas In A Nutshell (Infographic)
In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well…

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How To Start Executing Your B2B Content Strategy
Now that you’ve got upper management to buy in, defined your company’s key messaging and goals, and identified your areas of focus,…

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Platform lets broadcasters create content for every screen
Add / Remove The average UK home now has six internet-connected devices, and multi-screening has become the norm with consumers splitting their…











