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Rethinking Referral Marketing: Understand Your Target Audience
Once your firm has assessed its referral marketing strategy as it exists today, it’s time to turn your attention to understanding your…
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Content Marketing: The Cornerstone of Your Entire Marketing Strategy
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content…
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Wendy’s New Campaign: Influence Marketing/Live-Stream Mashup
Earlier this month, we wondered aloud how much longer will it take before major brands partner with major influencers in a marketing…
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How to Develop a Plan of Attack for Your Content-Marketing Strategy
In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull…
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If Your Marketing Isn’t Authentic…It’s Crap
Even as we pour millions of dollars into various campaigns, we acknowledge that one of the most powerful marketing tools available is…
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Content Market Like Jurassic Park
Welcome to the World of Content Creation Comparing Content Marketing to Jurassic Park For the past couple of weeks my mind has…
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