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The Purpose of Content (It’s Not What You Think)
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of…
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3 Essential Tips for Marketing to Millennials
Millennials – young adults who are currently between ages 18 and 34 – wield $1.3 trillion in annual buying power. That’s certainly enough to…
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Nostalgia Marketing: What is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person…
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How to Improve Your Content Development
Since content is now at the core of many businesses’ online marketing strategies, content development has garnered a lot more attention. Here are a few…
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How to Create Your Brand Memes: Social Media Marketing Icons
Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How…
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Is Your Marketing Partner a Content Creator? How to Vet Them
We’ve published posts before on how to choose your content marketing firm, whether you should outsource or not, how to assemble your…
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