Date:
5 SaaS Marketing Challenges and How to Overcome Them
The Software as a Service (SaaS) industry is one of the quickest sectors in the global economy. By 2016, SaaS revenue is…
Date:
4 Marketing Takeaways from ‘Deflategate’
The controversy surrounding ‘Deflategate’ has taken the media by storm, with the NFL recently announcing penalties against the New England Patriots. For…
Date:
What’s the New “Norm” for B2B Marketing?
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter…
Date:
The Road To Push-Button Demand Marketing
You put $10,000 of demand gen fuel into your newly designed demand marketing engine and out pops $100,000 worth of new revenue. …
Date:
Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
“Mark you this, [avid CMO Essentials reader], / The devil can cite Scripture for his purpose…” The Merchant of Venice, Act 1,…
Date:
5 Easy Steps to Create an Email Marketing Drip Program
Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of…
About
Empowering individuals and businesses to launch and scale their businesses online!
