
Date:
How to Hold SMarketing Meetings that Benefit Sales AND Marketing
Did you know that lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year? By now, most…

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Is Influencer Marketing the Next Golden Ticket? [Infographic]
A large part of what my team does at BuzzPlant is research. Where are our target demographics going?What types of messages resonate?What…

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The 3 Pillars of Content Measurement for B2B Marketing
There’s an old marketing joke I hear all the time. It goes like this: “I know half of my marketing dollars are…

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Does Creative Still Matter In B2B Marketing?
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a…










