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3 Ways Customer Experience Marketing Will Evolve
Until recently, no one talked about “customer experience marketing.” Today, it’s a bit more common among analysts and vendors, but it remains…
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Why Price Alone Won’t Get Your Customers to Remain Loyal; It’s Sourcing & Services That Matter
Price wars are a challenge to marketers, whether they are working on the retailer’s or the manufacturer’s side. Discounts seem to have become more…
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Smart device tells waiting staff when to serve customers
Add / Remove Good service can make or break a dining experience and restauranteurs rely heavily on their waiting staff to represent…
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How Customer Experience Depends On Listening And Responding
I was at a conference once, riding a loud charter bus toward a free dinner. I was sitting next to a friend…
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7 Telltale Signs It’s Time to Fire a Client
Not them again. You know the client I’m talking about. They hire you for your expertise but by the time they’re done…
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How To Influence B2B Sales Prospects (Without Annoying Them)
If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at…
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