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In Uruguay, customers can pay for shoes with plastic bottles
Add / Remove It is heartening to see recycling creeping up the agenda of many businesses — from small eco-friendly enterprises to…

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Understanding the Other Side of a Bad Customer Experience
Creating great customer experiences and delivering great customer service almost always boils down to one thing: being able to understand the experience…

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Sales Acceleration, Some Thoughts
I’m preparing for a video discussion with Andy Paul. He’s been an ardent evangelist on the topic of Sales Acceleration (You need…

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The Top 5 Questions Sales People Get About Call Tracking
In today’s mobile-dominated world, many businesses have finally begun to understand the importance of tracking phone calls, as well as which sources…

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The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing your target customer is the single most important job of any marketer, and it’s a job that never ends. While it’s…

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Commissions Drive Bad Sales Behaviors And Screws The Customer
I’ve been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people…









