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Big Brother’s 2015 Customer Experience Strategy
“The telescreen received and transmitted simultaneously. Any sound that Winston made, above the level of a very low whisper, would be picked…

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Clients on Retainer: How Good Business Can Go Bad
Most service businesses use projects as their main path to client work. The problem with projects, however, is that they are often…

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Customers Do Not “Love” Your Brand
Brand experts love to tell us that we should aim to get people to “love” our brand. Indeed, they point out that…

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5 Ways to Put Your Customers First
You finished what you think is the hard part of establishing yourself in the startup community: you launched your company. Now, you…

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B2B Sales – Focus on COI vs ROI
In B2B sales, why you need to focus more on COI than ROI. As most senior B2B sales people know, the biggest…

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3 Tips For Winning At Client Experience
Recently, I had the great fortune of attending multiple webinars offered by Qualtrics in celebration of CX Week. For those of you…









