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B2B Sales – Focus on COI vs ROI
In B2B sales, why you need to focus more on COI than ROI. As most senior B2B sales people know, the biggest…
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3 Tips For Winning At Client Experience
Recently, I had the great fortune of attending multiple webinars offered by Qualtrics in celebration of CX Week. For those of you…
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For Success in Sales, Learn Your Customer’s Backstory
Whenever I meet someone just embarking on a sales career, I gladly offer this important advice: Learn your customer’s backstory. Every customer has one,…
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An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile now leads the world of marketing and apps are quickly becoming one of the most popular methods for reaching customers on…
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3 Strategies You Haven’t Thought of for Escaping a Sales Slump
Frustration, disappointment, nervousness and confusion are all symptoms of a sales slump. When you’re “in the slump,” you may feel like the cosmos has aligned just…
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5 Hiring Questions That Identify Elite B2B Sales Reps
How do you separate the wolves from the lambs in wolf clothing during your sales force hiring process? Here are 5 questions…
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