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Do You Want Your Customer Talking About Your Product or Your Advertising?
Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of…
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4 Things You Didn’t Know About Winning Sales Teams
In 2014, a research colleague and I analyzed a pivotal trend in the sales industry: the shift from field sales to inside sales.…
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How to Value Customer Data
As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilize data has…
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How Email Templates Help Sales Teams Mind Their Ps and Qs
I read some research recently that said nearly 80% of people decide to engage or not engage with people based on their…
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Closing the Customer Experience Gap With Mobile
I recently had the opportunity to attend San Diego’s Next Generation Customer Experience conference and present a session on the role of…
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Building a Product with your Customers in Mind
When we talk about Customer Success most of the time you think of your Customer Success team, but in many cases driving…
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