
Date:
How to ‘StorySell’ Your Way to a Sale
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your…

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The Secret To Why Some Clients Happily Pay More
I had the honor of delivering a keynote address this past week in Aruba to an audience for SETAR, the top telecommunications…

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The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options
If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new.…

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How to Set a Direction and Improve Customer Experience
If you’ve decided to focus on improving customer experience, you’re going to need clearly defined goals and a strategy to get you…

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It Works for Sales. How to Set Up a Funnel for Hiring.
When set up correctly, sales funnels help move prospects efficiently through the different stages of the buying process, turning them into valuable…









