Date:
Improve Customer Engagement By Rethinking The Sales Funnel
For decades, marketers have used the traditional sales funnel as a way to illustrate the typical buying process. Marketers attract potential buyers…
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Fill It to the Top: Tips to Ensure a Strong Sales Funnel
Sales Manager: “We’re not meeting our revenue goals!!” Sales: “The leads are weak!” Marketing: “No, Sales… YOU’RE weak!” Does this sound familiar?…
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3 Best Practices of All-Star Sales Forces (Infographic)
How well is your company managing its sales pipeline, and does it really matter? According to new research from Vantage Point Performance…
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Marketing and Sales: Good Fences Make Good Neighbors
The river between marketing and sales runs cold and deep. We can see each other’s camp on the opposite bank, just out…
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Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey
E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending…
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4 Ways To Strengthen Your Client Relationships
After a “Comcastic” service debacle, Marty taught us what not to do with customer service. Then Michelle taught us how we can…
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