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5-Star Customer Service Should Hurt a Little
An exemplary customer care experience can completely redefine how someone feels about a brand. It can turn a one-off purchase into a…
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Why Customer Experience is Better Than “Brand”
I’ve written about the relationship between customer experience and brand before, but I think it’s an important topic to think about. Especially…
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How to Create or Request a “For Sale” Facebook Group
If this is the first time you’ve heard of a For Sale Facebook group I wouldn’t blame ya. I just found out…
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3 Mistakes That Undermine Using Social Media for Customer Service
Five years ago, social customer service was barely a blip on anyone’s radar. Only 10 percent of organizations usedsocial channels for customer service. This…
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Domino’s Wants Customers to Tattle on Franchisees Who Haven’t Updated Their Signage
Domino’s wants everyone to know that the chain is more than just pizza – and they’re recruiting customers to help take down…
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Ouch, My Pride (Or “Tips for Handling Harsh Customer Feedback”)
I was in a short story class once. We were sitting with our desks in a circle, workshopping a classmate’s story. Here…
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