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Why Brands Should Embrace User-Generated Content
You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing…
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The Branding Chapter: Do Brands Dominate Relevancy Algorithm IGoogle?
Algorithm changes in SEO are perhaps as old as the search engine itself, and according to the mobile-friendly algorithm update on April…
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5 Ways Niche Brands Can Build a Massive Community
Niche brands have an unfair advantage in building community. Unlike large companies with many stakeholders, a focused entrepreneur has a leg up…
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The Brand Maker: Fabrizio Ferreira, Chief Strategy Officer, KBW Investments
Fabrizio Ferrera image by The Factory “What we have observed with our own eyes is that the life of a mid-sized company…
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Brands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me…
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How to Take Charge of Your “Professional” Personal Brand
I like to say you have a personal brand whether you like it or not. What people say about you (when you’re…
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