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Brand
Defining Your Brand’s Values
Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to…
How To Write Your Personal Brand Statement
Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile…
The Importance of Brand Integrity in the Digital Age
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken…
What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration
Lilly Pulitzer’s headquarters in King of Prussia, Penn., is nicknamed the Pink Palace – but shoppers who hoped to get their hands…
3 Brand Experience Strategies to Attract Millennials
It should come as no surprise that millennials hold an overwhelming desire for adventure and risk. A survey from Harris Poll revealed,…
Why some brands are hesitant to use Periscope and Meerkat
I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 million responses when I Google “Periscope…
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