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Defining Your Brand’s Values
Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to…
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How To Write Your Personal Brand Statement
Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile…
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The Importance of Brand Integrity in the Digital Age
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken…
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What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration
Lilly Pulitzer’s headquarters in King of Prussia, Penn., is nicknamed the Pink Palace – but shoppers who hoped to get their hands…
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3 Brand Experience Strategies to Attract Millennials
It should come as no surprise that millennials hold an overwhelming desire for adventure and risk. A survey from Harris Poll revealed,…
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Why some brands are hesitant to use Periscope and Meerkat
I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 million responses when I Google “Periscope…
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