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Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
The value of Apple’s brand was $124.2 billion in 2014. Microsoft’s brand was worth $63 billion. And Google’s brand was worth $56.6 billion.…
Date:
Two Brands’ Brilliant Marketing Strategies
Companies are stepping outside of the box in 2015 and trying never before heard of campaigns to rattle consumers’ minds. Take McDonalds…
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Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
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Brands Get New eCommerce Allies in Instagram and Pinterest
User-generated content is a highly prized commodity with marketers who use it to prove their brand’s authenticity. When marketing to Millennials, a…
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Snapchat: A New Marketing Tool for Brands
Snapchat is a video messaging application where users can take photos, record videos, add text and drawings, and send them to a controlled…
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Brand Messaging in the New Normal
“They would kill us if this were the Developing World.” He was an Uber driver in NYC. I had just asked him…
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