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Brand Publishing: Are You There Yet?
Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business,…
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Think Bigger Than Just Your Brand
It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social…
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How Brands Are Boosting Ad Revenue With Identity Data
The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands…
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You Don’t Create Your Company’s Brand — You Discover It.
Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes…
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Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance)…
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4 Brands Who Are Winning on Social Media
With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their…
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