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Customers Do Not “Love” Your Brand
Brand experts love to tell us that we should aim to get people to “love” our brand. Indeed, they point out that…

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5 Brands Cashing In On The ‘Try Before You Buy’ Effect
I visited Starbucks this morning, as I do often, and prepared to order my usual skinny mocha latte. Today, though, my purchase…

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A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101…

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The Top 10 Franchise Brands for Veterans
For 21.2 million U.S. veterans, transitioning into civilian life can present challenges. One struggle is simply finding employment in a labor market which, while…

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Power Up Your Personal Brand With These 4 Tools
Improve Your Personal Brand With These Marketing Tools Monday Memos is a short list of the best finds across the internet to…









