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From Meerkat to Riff: 5 New Ways to Market Your Brand
This column should carry a warning label, similar to the chemicals under my kitchen sink. Why? Because although I’m about to introduce you to…
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Enriching Brand Experiences: Insignia Worldwide Founder And CEO Gaurav Sinha
For an agency that started up only 12 years ago, Insignia Worldwide has certainly seen a lot of success in its lifetime,…
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4 Ways Amazon Visibility will Build Your Personal Brand
Amazon is the premier place for eBook publishers and brands. Publishing an ebook on your area of expertise is a great brand…
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How to Leverage Social Media Marketing to Enhance Brand Recognition
You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does…
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5 Considerations When Seeking a Celebrity to Endorse Your Brand
When trying to get a new company off the ground, it’s easy to lean toward the idea of finding a celebrity to…
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Why Brand Activation at Events Is Terrible
Event sponsorship is a huge market plagued by a lack of authenticity, efficiency, and innovation. However, by embracing technology and aggressively rethinking…
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