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Ramp Up Your Brand With Lead Strategies On LinkedIn
In order to encourage more exposure for your personal brand, it’s important to be actively communicating with your fans and followers. With…
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What Do Your Words Say About You? The Science of Branding Smalll Business
Your words matter. In business — especially online — people get to know us first by what we say. They generate a…
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Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries.…
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Social Customer Service: Brands May Not Love It, But They Cannot Leave It
In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer…
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Story Sell: Once Upon A Brand Sell
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target…
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4 Ways to Better Market Your Brand to Millennial Consumers
With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S.,…
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