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How Reese Witherspoon’s New Lifestyle Brand Stacks Up Against Goop, Honest and Preserve
“Cowboy boots or heels?” asks an introductory questionnaire on Draper James, the breezy ecommerce site-slash-blog that marks Reese Witherspoon’s foray into lifestyle…
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How to Use Other Sites to Boost Your Personal Brand
There are a lot of ways that you can build your brand online and it certainly starts with your own website, blog…
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Your Brand’s Guardian Angel: Harnessing The Halo Effect
A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it is important…
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Why Social Customer Service Is Crucial For Brand Development
In a world of technology and social media, customer interaction can either make or break your marketing strategy. Today, protecting your brand…
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How Sharp Brands Handle a Corporate Crisis in the Social Media Age
Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake…
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The Distrust of “Big Food” and Lessons for Improving Your Brand’s Image
It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are finding themselves…
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