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How ‘Micro Marketing’ Can Create Macro Results for Your Brand
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.…
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Michael Phelps, the most decorated Olympian of all time, is world-renowned for his beast butterfly stroke, but he’s also known for his…
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The Economic Value Of Your Company Brand
I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my…
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5 Tips for Managing Your Brand Online
According to eMarketer, nearly nine in 10 companies in the United States use social media for marketing purposes – and it looks…
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How to Develop a Stellar Employer Brand
Creating an innovative employer brand is a goal for many companies. In fact, 80 percent of more than 100 executives and HR…
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5 Ways To Refresh Your Personal Brand In 2015
Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal…
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