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Why Big Data Alone Is An Inadequate Source Of Customer Intelligence
The big data market will exceed $46 billion in value by 2018. That’s according to a June 2015 report by the market…
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How To Navigate Toward Customer Centricity
Imagine an ocean scene. Picture your customers, darting across the water on jet skis, able to make quick water-spray turns to their…
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Do Introverts or Extroverts Make the Best Sales Reps?
When someone says “sales rep”, what type of person do you imagine? You might think someone who is talkative, aggressive, persuasive, or…
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Digital Marketing and Customer Interaction
There is a video that asks what you would do with $86,400 each day if, at the end of each day, you had…
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3 Technology Trends That Are Transforming The Customer Experience
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to…
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Up Yours, Customer Success Managers. Hey, I’m Referring to Upselling!
Ever try to explain to someone what upsell means? Next time just ask them if they “want fries with that”. That oughta…
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