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Setting Sales Appointments With Numbers Isn’t Necessarily a Shallow Tactic
It’s true that numbers don’t always win. In fact, sometimes they can serve more reason to doubt or create more disappointment in…
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Sales reps – how to bring value by saying “no”
At dinner last night, a friend who had the good fortune of being at Woodstock relayed a story shared by Arlo Guthrie.…
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Why Is It So Difficult to Get Funding for Customer Experience Change?
If you are reading this post you are likely well aware of customer experience’s capacity to improve your company’s performance. You are…
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Delight Your Customers by Being Effortless, Not Over the Top.
When it comes to customer support, it’s easy to get distracted by flashy stunts aimed at “delighting” your customers. However, focusing on…
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6 Secrets to Sales Success Hidden in a Girl Scout Cookie
The Girl Scouts have been selling cookies for almost 100 years. As a former Girl Scout, I recall selling them, and now…
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Gift with Purchase: True Customer Perk or Marketing Ploy?
Guest Experience Have you ever been given a gift of appreciation from the place that you do business with? The other night…
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