Use Social Media to Generate Organic Leads & Sales
The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured around a strong central website. Social Media is…
Breaking Through Client Relationship Barriers
Sometimes you do great work with a client but struggle to broaden your relationships within that client’s organization. It’s a common problem for consultants. You’re working with a client, it’s…
Your Customer Experience Must Save Your Customers Time
If you want to deliver a strong, effortless customer experience, you should ensure that it saves your customers time. Sounds obvious, right? If so, why is it that some companies…
Do You Want Your Customer Talking About Your Product or Your Advertising?
Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target…
4 Things You Didn’t Know About Winning Sales Teams
In 2014, a research colleague and I analyzed a pivotal trend in the sales industry: the shift from field sales to inside sales. After taking a deep look at the findings,…
How to Value Customer Data
As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilize data has rapidly gathered pace. In the customer experience and…