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6 Core Principles of Star Brands
“Tell me your name and your favorite brand.” I ask my students this same question every year on the first day of…
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Brand Development: A Necessity?
Brand development is necessary for any brand competing in the market today. Regardless of the media channel or consumer behaviour, the need…
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Why Small Businesses Should Partner Up With Other Brands
Making it as an entrepreneur requires a certain willingness to take risks. Often, that involves going it alone to do something no…
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7 Tools from Google to Boost Your Brand
Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of…
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5 Brand Building Facts Every Marketing Director Should Know
As a marketing director, it’s your job to help grow your firm. There are a number of ways you can do this,…
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It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands
I’ve always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen…
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