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Brand
6 Core Principles of Star Brands
“Tell me your name and your favorite brand.” I ask my students this same question every year on the first day of…
Brand Development: A Necessity?
Brand development is necessary for any brand competing in the market today. Regardless of the media channel or consumer behaviour, the need…
Why Small Businesses Should Partner Up With Other Brands
Making it as an entrepreneur requires a certain willingness to take risks. Often, that involves going it alone to do something no…
7 Tools from Google to Boost Your Brand
Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of…
5 Brand Building Facts Every Marketing Director Should Know
As a marketing director, it’s your job to help grow your firm. There are a number of ways you can do this,…
It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands
I’ve always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen…
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